Owning an online casino is a dream for many entrepreneurs. Many people start with nothing, but an idea and a small budget built a fortune of several million dollars in the online gambling industry. Many have had even greater success, as the CEO of BoDog, Calvin Ayre, who appeared as one of the billionaires of the Forbes magazine. Follow this quick and easy guide to learn how to build your online casino website.
Write a business plan to detail how your enterprise will run, how your brand will be announced, and how you will address the challenges you expect to face. You can download free business plan templates from several places online.
Decide which country you’d like to work in. You will need to be in a location that issues licenses for online gambling companies. Some states, such as Antigua, offer well-regulated casino licenses for securities over$100,000. Others, such as Kahnawake and Curacao, provide grants for$10,000. A small number of jurisdictions, such as Costa Rica, do not issue a specific license for online casinos but allow these companies to operate without permission. You can find out more about gambling license options on the Gambling Licenses website.
Select a software package to create your online casino website. There is software for casino games, sports betting, poker, or a combined package that incorporates all of these. There are also a large number of software options. Micro gaming, Cryptologic, Playtech, and Boss Media have traditionally been the main options for those seeking to use casino software.
It sets up online payment mechanisms to provide players with a method of deposit and withdrawal of funds. Credit card processing is a crucial element, but it cannot be an option for customers residing in the United States. Opening a merchant account on various online payment networks is essential for the smooth running of your casino. Neteller.com and Click2Pay.com are two of the largest payment networks that provide service to the online gambling industry.
Hire a web developer to design the website. This should bring together the software and your payment mechanisms in a format that the consumer will recognize, and that will be receptive. You don’t necessarily have to hire a company (or individual) with experience in building casino websites. Alternatively, you can purchase a template from clip art, from sites such as Templatemonster.com.
Develop an advertising strategy to promote your website. Advertisements printed in game magazines, radio, and television advertising are good choices. Another popular option is to take advantage of affiliate marketing tactics. This is where other website administrators will place ads on their website to advertise your casino, and you will pay a commission for each player referring to the site.
Players who are already ready to dive fully into the exciting world of online casinos have to, first of all, open an account at the selected casino. Opening an account in an online casino is an easy and straightforward process that doesn’t take long. Of course, before opening an account, it is essential to find out about the casino by reading the online casino reviews section. Remember, not all online casinos are the same, and not all players. Decide what type of player you are, what you are looking for from a casino, and open an account at a recommended and secure casino. The fun is just a few clicks away!